Glossary

A separate password, created in your mail account, that lets a program use the mailbox.

Some providers ask for one when two-step verification is on and a tool connects by SMTP or IMAP; others use a sign-in screen instead. Which method Gondero offers for each provider is announced before launch.

An e-mail that came back because it could not be delivered.

A hard bounce means the address does not exist; a soft bounce is a temporary problem. Too many bounces harm your reputation, so Gondero pauses a mailbox when the rate passes a set limit.

A digital signature added to each e-mail and checked against a key in your DNS.

The receiving server uses the public key in your DNS to check that the message really came from your domain and was not changed on the way. Your mail provider usually creates the key pair; you add the public part to DNS.

A DNS record that says what receivers should do when SPF or DKIM fail.

It also names an address that receives reports about who sends mail in your domain’s name. Large mailbox providers expect bulk senders to have one.

İleti Yönetim Sistemi: the Turkish platform for recording permissions and refusals for commercial messages.

Gondero asks for an address’s İYS registration and checks for refusals before it sends to Türkiye. Registering your recipients in İYS stays your duty.

Türkiye’s Personal Data Protection Law, no. 6698.

It sets the rules for handling personal data in Türkiye, including the notice a sender gives and the rights of the person. Gondero offers first-email notice templates; the duties stay with the sender.

A legal basis for handling personal data, backed by a written balancing test, the legitimate interest assessment.

The test records your purpose, why the processing is needed and why it does not override the person’s rights. KVKK and the GDPR both know the basis. Whether it fits your case is for you and your adviser to decide.

A DNS record listing the servers allowed to send e-mail for your domain.

When a receiving server gets a message from your domain, it looks up your SPF record and checks that the sending server is on the list. A missing or wrong record makes your e-mail look suspicious.

Addresses you must not write to again: unsubscribes, refusals and bounces.

Gondero checks every address against it before anything is scheduled, and it keeps working across all your campaigns.

Raising a new mailbox’s sending volume step by step so providers learn to trust it.

Some tools do it by trading e-mails between accounts. Gondero does not; it only raises your own volume gradually, within daily caps.